Under Nathan's leadership as the first VP of Marketing, the company underwent a foundational shift, moving from a decentralized marketing model to one more strategic in nature.
Technology
Following a five-year implementation of an ERP / CRM system at the City of Edmonton, strategic priority shifted to ensuring ongoing effectiveness and relevance of the investment…
Featured Case Studies, Technology
After a 20-year run with a fully matured IT platform, it was time to replace the recreation and attractions ERP / CRM enterprise system.
Main Feature, Strategy, Strategic Positioning
Operating within a competitive marketplace, where a refined customer experience and purposeful application of technology are so critical to success…
Featured Case Studies, Brand Case Studies
Historically, the light rail transit (train) network within Edmonton consisted of being a single line spanning north to south. With a new line in development…
