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Nathan K. Walters | Executive and Transformational Leader

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Case Studies Log In
10 October 2021
Digital Case Study
Nathan Walters
Technology Roadmap Design & Delivery

Following a five-year implementation of an ERP / CRM system at the City of Edmonton, strategic priority shifted to ensuring ongoing effectiveness and relevance of the investment…

Technology Roadmap Design & Delivery
21 October 2020
Digital Case Study
Nathan Walters
ERP / CRM Enterprise Application Transformation

After a 20-year run with a fully matured IT platform, it was time to replace the recreation and attractions ERP / CRM enterprise system.

ERP / CRM Enterprise Application Transformation
22 September 2020
Strategy Case Study
Nathan Walters
CX + CRM Strategy: Recreation and Attractions

Operating within a competitive marketplace, where a refined customer experience and purposeful application of technology are so critical to success…

CX + CRM Strategy: Recreation and Attractions
18 February 2013
Brand Case Study
Nathan Walters
Branding the City’s Light Rail Transit (LRT) ...

Historically, the light rail transit (train) network within Edmonton consisted of being a single line spanning north to south. With a new line in development…

Branding the City’s Light Rail Transit (LRT) Lines
11 January 2011
Digital Case Study
Nathan Walters
Public Transit Text and Ride Service

Nowadays, it is almost unfathomable to think of smartphones as an emerging technology. However, back in 2010, when just 64 percent of the Edmonton Transit…

Public Transit Text and Ride Service
Nathan Walters
24 March 2025
Brand Case Study

Prime Minister’s Press Conference at Stadium Yards

Nathan Walters
24 March 2025
Brand Case Study

In early 2025, the Prime Minister’s Office was seeking a location in Edmonton for a high-profile national housing announcement. The press conference would unveil a major new policy…

Tagged: Featured Brand, Top Feature

Nathan Walters
14 July 2024
Strategy Case Study

Rohit National Marketing Strategy

Nathan Walters
14 July 2024
Strategy Case Study
Rohit National Marketing Strategy

Under Nathan's leadership as the first VP of Marketing, the company underwent a foundational shift, moving from a decentralized marketing model to one more strategic in nature.

Tagged: Strategy Transformation

Nathan Walters
9 July 2024
Brand Case Study

Rohit National Brand Transformation

Nathan Walters
9 July 2024
Brand Case Study
Rohit National Brand Transformation

This brand transformation was essential as Rohit Group had entered a new stratosphere as a real estate organization…

Tagged: Brand Transformation, Featured Case Studies

Nathan Walters
31 March 2024
Digital Case Study

AI Collaboration with Google and Queen's University

Nathan Walters
31 March 2024
Digital Case Study
AI Collaboration with Google and Queen's University

Recently, I was able to stamp 'project complete' on a remarkable collaboration with Google, leading a project team…

Tagged: Featured Digital, Top Feature, Featured Case Studies

Nathan Walters
10 October 2021
Digital Case Study

Technology Roadmap Design & Delivery

Nathan Walters
10 October 2021
Digital Case Study
Technology Roadmap Design & Delivery

Following a five-year implementation of an ERP / CRM system at the City of Edmonton, strategic priority shifted to ensuring ongoing effectiveness and relevance of the investment…

Tagged: Digital Transformation

Nathan Walters
21 October 2020
Digital Case Study

ERP / CRM Enterprise Application Transformation

Nathan Walters
21 October 2020
Digital Case Study
ERP / CRM Enterprise Application Transformation

After a 20-year run with a fully matured IT platform, it was time to replace the recreation and attractions ERP / CRM enterprise system.

Tagged: Digital Transformation

Nathan Walters
22 September 2020
Strategy Case Study

CX + CRM Strategy: Recreation and Attractions

Nathan Walters
22 September 2020
Strategy Case Study
CX + CRM Strategy: Recreation and Attractions

Operating within a competitive marketplace, where a refined customer experience and purposeful application of technology are so critical to success…

Tagged: Strategy Transformation

Nathan Walters
10 September 2018
Strategy Case Study

Business Plan: Recreation and Attractions

Nathan Walters
10 September 2018
Strategy Case Study
Business Plan: Recreation and Attractions

Faced with a common organizational challenge of driving the business plan out of the ivory tower and into the day-to-day operations of the business…

Tagged: Strategy Transformation

Nathan Walters
18 February 2013
Brand Case Study

Branding the City’s Light Rail Transit (LRT) Lines

Nathan Walters
18 February 2013
Brand Case Study
Branding the City’s Light Rail Transit (LRT) Lines

Historically, the light rail transit (train) network within Edmonton consisted of being a single line spanning north to south. With a new line in development…

Tagged: Brand Transformation, Top Feature, Featured Case Studies

Nathan Walters
23 August 2011
Brand Case Study

Ad Campaign w/ Colleen Brown and Mayor Iveson

Nathan Walters
23 August 2011
Brand Case Study
Ad Campaign w/ Colleen Brown and Mayor Iveson

With a large proportion of commuters engaged in social media and actively shaping the reputation of Edmonton Transit, the need was clear…

Tagged: Brand Transformation

Nathan Walters
11 January 2011
Digital Case Study

Public Transit Text and Ride Service

Nathan Walters
11 January 2011
Digital Case Study
Public Transit Text and Ride Service

Nowadays, it is almost unfathomable to think of smartphones as an emerging technology. However, back in 2010, when just 64 percent of the Edmonton Transit…

Tagged: Digital Transformation

Nathan Walters
23 September 2009
Digital Case Study

Public Transit e-Commerce Transformation

Nathan Walters
23 September 2009
Digital Case Study
Public Transit e-Commerce Transformation

Managing strategic marketing, digital transformation and customer experience for Edmonton Transit, Nathan led…

Tagged: Digital Transformation

Nathan Walters
23 September 2009
Brand Case Study

Public Transit Loyalty Program with AIR MILES®

Nathan Walters
23 September 2009
Brand Case Study
Public Transit Loyalty Program with AIR MILES®

After assessing loyalty partner opportunities at the national level, developing an extensive business case…

Tagged: Brand Transformation

Nathan Walters
6 April 2009
Brand Case Study

Public Transit Brand Platform

Nathan Walters
6 April 2009
Brand Case Study
Public Transit Brand Platform

To better target and resonate with market segments, Nathan led development, as well as the go-to-market strategy, for a new adverting platform and corporate slogan. The brand strategy involved…

Tagged: Brand Transformation

Nathan Walters
22 April 2005
Strategy Case Study

Canadian Boreal Initiative Advocacy Campaign

Nathan Walters
22 April 2005
Strategy Case Study
Canadian Boreal Initiative Advocacy Campaign

Based in Ottawa, the Canadian Boreal Initiative focused on creating new solutions for Boreal Forest conservation by linking science, policy and conservation activities…

Tagged: Strategy Transformation

 

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AI Collaboration with Google and Queen's University
ERP / CRM Enterprise Application Transformation
Branding the City’s Light Rail Transit (LRT) Lines

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Nathan K. Walters is an executive and transformational leader creating value at the intersection of marketing, digital, analytics, and CX.
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